PROGRAMME:
21 May 2016
09:00 Arrival & Registration (Refreshments will be served)
09h30 Participants introduce themselves
10h00 – 11h30 SESSION ONE The World Beyond Your Studio : Planning a Professional Career
1. Taking decisions on how to engage outside of the studio
2. How to establish yourself as a PROFESSIONAL artist
3. Defining a career strategy
4. How to build an artistic profile
5. Introduction: Who is your market?
11h30 Q & A/Discussion
12h00 LUNCH BREAK (there are a number of local restaurants and shops that are suitable, or you may bring your own)
13h00 – 14h30SESSION TWO Understanding the Art World - An Art Ecosystem: Organisations, Institutions and Opportunities
1. What is a gallery? (Commercial and Contemporary)
2. The role of a museum?
3. What is an art fair?
4. What is a residency?
5. Projects vs Exhibitions
6. Publications and Catalogues
7. Competitions and Awards
8. Collections
14h30 Break for Tea
15h00- 16h30 SESSION THREE: It’s Who you Know? Audience Engagement and networks
1. Who creates financial value in your work
2. What is the value of networks
3. Networking - how to do it
4. Audience vs market (the differences)
5. Appropriate placement of your work
6. Engaging an audience
7. Engaging the market
Exercise: Defining your career objectives
22 May 2016
09:00 Arrival & Registration (Refreshments will be served)
9:15- 10h00 Reflections and discussions (Facilitated feedback)
10h00 – 11h30 SESSION FOUR
The White Cube : Understanding how to work with a contemporarygallery
1. Objectives of a gallery
2. Responsibilities of a gallery
3. Responsibilities of the artists
4. Exhibition planning marketing and installation
5. Contracts and agreements
6. How a gallery works with its artists
7. How to approach a gallery to propose an exhibition
11h30 Q & A/Discussion
12h00 LUNCH BREAK
13h00 – 14h30SESSION FIVE: Tools of the Trade: Documentation & Records
AUDIENCE: Anyone
1. Artists Statements
2. Biographies and Profiles
3. CV’s and Resumes
4. Titles
5. Records
6. The language question
14h30 Break for Tea
15h00- 16h30 SESSION SIX
DISCUSSION AND PARTICIPANT ISSUES AND QUERIES
16H30Networking and Wine
About the Presenters:
Teresa Lizamore
Curator and Director of Lizamore and Associates, Teresa Lizamore has developed a sound career in the industry as an art consultant, curator and gallerist. She has served as the curator for the Sasol Corporate art Collection for 25 years until 2009. Lizamore also currently serves as advisor and curator to Rand Merchant Bank, a position she has held for the past 15 years. During her career, she initiated andmanaged the Telkom Art Collection and worked on this collection for over five years.
A host of programmes are run under the auspices of this gallery – includingMentorship Programme initiated by Lizamore in 2008, the SA Taxi Foundation Art Award and the Curatorial mentorship programme.
Les Cohn
Art Source South Africa was established in 2001 by Les Cohn, a qualified artist and an experienced arts administrator. She holds a BA Fine Art from the Michaelis School of Art, University of Cape Town and an H.Dip in Fine Arts from the Technikon Witwatersrand (now University of Johannesburg). Les Cohn obtained her Diploma in Arts and Culture Management from the Public Development and Management School, Graduate School of Business, University of the Witwatersrand. As a fine artist and dynamic arts project consultant she is well networked within the South African cultural sector. Cohn’s unique combination of qualifications, extensive experience in development and management positions, and various board connections, has positioned her to take a leading role in industry initiatives. She brings professionalism, experience and enthusiasm to any project she undertakes. Cohn is above all, passionate about developing the professional image of the sector.
Cohn undertakes strategic career development and project management for individual artists. Strategic career development entails developing a strategic plan to achieve the artist’s goals. This relates to exhibitions, marketing and promotional activities, positioning and projects to ensure the development and leveraging of the artist's professional profile. It also involves supporting the artist in through their career development so as to realise their career objectives.
Taryn Cohn
After completing a BA Fine Art (Hons) from the University of Stellenbosch, Taryn went on to obtain a M.Phil. in Cultural Development .Since 2002 she has worked in various capacities within the sphere of arts management and cultural marketing. Her past projects and clients include The Sasol Wax Art Award, The Brett Kebble Art Award, The Zenex Foundation and as the marketing manager of Constitution Hill amongst others.
Her areas of specialty include marketing and communications for art and development projects, financial management, project management and strategy. Taryn writes regularly on matters of arts, culture and entertainment for several well-known publications. She hosted a weekly radio show focusing on the cultural life Johannesburg for the community station Radio Today.
She joined Art Source in 2006, bringing her considerable knowledge of the mechanics and impact of media on the contemporary arts in South Africa. She is currently also a digital strategist with Aqua online, South Africa’s largest digital agency.
