The Business Behind and Art Career seminar


Art Source South Africa and Lizamore & Associates are hosting a Professional Practice seminar; The Business Behind an Art Career. Modules presented will inform artists about how to effectively develop and manage their careers.

Talent, dedication, technical skill and hard work are necessary to create an artwork.  However, a clear plan, information on the industry and an understanding of the business aspect of the art sector is needed to develop a career! This understanding is what this practical seminar programme offers.

The course is ideal for artists starting out as well as artists who have practised for several years and who are looking for new insights and strategies to build longevity and financial sustainability in their careers.

Building on ten years of presenting seminars to artists, gallerists, curators, lecturers and other visual arts professionals, our seminar series has been a popular event on the arts calendar. In 2014 it was nominated for Business and Arts Award.

This 2 day seminar focuses on key aspects of marketing, financial sustainability, career development, business strategy and industry knowledge, all of which is necessary to navigate the art world with success. It promotes best practice.



Lizamore & Associates gallery

155 Jan Smuts Avenue, Parkwood, Johannesburg


R 1850-00 per delegate

R 1700.00 Early Bird Special (for booking paid before 15 October)

Payable by EFT on presentation of invoice

Seminar includes:

Full 2 day programme, printed course book, refreshments


Contact Les Cohn

082 395 7417



09h00    Arrival & Registration (Tea and Coffee will be served)

09h30   Participants introduce themselves

10h00 – 11h30 SESSION ONE : Les Cohn It’s Who you Know?   Audience Engagement , Building a market for your art, and growing networks

1.     Who creates financial value in your work

2.     What is the value of networks

3.     Networking - how to do it

4.     Audience vs market (the differences)

5.     Appropriate placement of your work

6.     Engaging an audience

7.     Engaging the market

11h30       Q & A/Discussion

12h00       LUNCH BREAK

13h00 – 14h30  SESSION TWO : Les Cohn  Show Me the Money: Fundraising, Resource Mobilisation and Sponsorship

1.     Fundraising vs Sponsorship (differences)

2.     Finding the resources

3.     Points to consider

4.     What could you offer sponsors?

5.     Funding proposal guidelines

6.     Corporate Social Investment: An Overview

14h30    Break for Tea

15h00 - 16h30 SESSION THREE :  Taryn Cohn  Tools of the Trade: Documentation & Records

1.     Artists Statements

2.     Biographies and Profiles

3.     CV’s and Resumes

4.     Titles

5.     Records

6.     The Language Question

16h30-17h00: Q & A


09h00 - 09h45 DISCUSSION/ Q&A  (based on previous day presentations)

09h45   Break

10h00 – 11h30 SESSION FOUR:  Teresa Lizamore   Art Fairs – the new platforms:  How is an artist represented on an art fair

·       Why Art Fairs – the opportunities?

·       The different art fairs

·       What do Art Fairs showcase

·       Applying to an Art Fair

·       Hands on at the Fair

11h30       Q & A/Discussion

12h00       LUNCH BREAK

13h00 – 14h30  SESSION FIVE : Taryn Cohn  Your Network is your Net Worth: Social Media and Crowd Funding

1.     What is Crowd Funding

2.     How does it work

3.     Will it work for you

4.     How to structure your pitch and project

5.     Opportunities for South African Crowd Funding


14h30               Break for Tea

15h00 - 16h30  DISCUSSION/ Q & A



 “Many thanks again for a truly inspiring workshop. Your incredible expertise, experience and knowledge, combined with your generosity in sharing it, is a powerful combination.”



Teresa Lizamore

Curator and Director of Lizamore and Associates Gallery, has developed a sound career in the industry as an art consultant, curator and gallerist.  She has served as the curator for the Sasol Corporate art Collection for 27 years until 2009. Lizamore also currently serves as advisor and curator to Rand Merchant Bank, a position she has held for the past 22 years. During her career, she initiated and managed the Telkom Art Collection and worked on this collection for over five years. Apart from this she has been involved with Art Festival, Art Fairs, the Brett Kebble Art Award, etc.

A host of programmes which mentor new young curators are run under the auspices of this gallery – including Mentorship Programmes such as the Johannes Stegmann  Mentorship Programme and the Thami Mnyele Mentorship Programme.  Monthly exhibitions are held at the Lizamore & Associates Gallery; solo exhibitions to group exhibitions by established and new artists. The Lizamore & Associates Gallery has become known in the industry for introducing new artists to the art world.  Artists such as Wayne Barker, Walter Oltmann, Colbert Mashile, to name some have also exhibited with Lizamore in the past. Apart from exhibitions, private functions are also hosted at the gallery.

Les Cohn

Art Source South Africa was established in 2001 by Les Cohn, a qualified artist and an experienced arts administrator. She holds a BA Fine Art from the Michaelis School of Art, University of Cape Town and an H.Dip in Fine Arts from the Technikon Witwatersrand (now University of Johannesburg). Les Cohn obtained her Diploma in Arts and Culture Management from the Public Development and Management School, Graduate School of Business, University of the Witwatersrand. As a fine artist and dynamic arts project consultant she is well networked within the South African cultural sector. Cohn’s unique combination of qualifications, extensive experience in development and management positions, and various board connections, has positioned her to take a leading role in industry initiatives. She brings professionalism, experience and enthusiasm to any project she undertakes. Cohn is above all, passionate about developing the professional image of the sector.

Individual private career coaching is offered by Cohn to artists at any level and who work is involves any genre.  Strategic career development and project management for selected contemporary artists is undertaken by Cohn; in consutation with the artist she develops and manages a strategic plan to achieve the artist’s goals. This relates to exhibitions, marketing and promotional activities, positioning and the management of projects to ensure the development and leveraging of the artist's professional profile. It also involves supporting the artist through their long term career development so as to realise their career objectives.

Taryn Cohn


After completing a BA Fine Art (Hons) from the University of Stellenbosch, Taryn went on to obtain a M.Phil. in Cultural Development. Since 2002 she has worked in various capacities within the sphere of arts management and cultural marketing. Her past projects and clients include The Sasol Wax Art Award, The Brett Kebble Art Award, The Zenex Foundation and as the marketing manager of Constitution Hill amongst others.

Her areas of specialty include marketing and communications for art and development projects, financial management, project management and strategy. Taryn has written on matters of arts, culture and entertainment for several well-known publications. She previously hosted a weekly radio show focusing on the cultural life of Johannesburg for the community station Radio Today.

She joined Art Source in 2006, bringing her considerable knowledge of the mechanics and impact of media on the contemporary arts in South Africa.

In 2015 she joined Aqua (Wunderman) the country’s largest digital agency as a digital strategist, so as to gain experience in the digital environment.  She has since then worked on digital and social strategy, and content management, for some of the South Africa’s largest brands including Vodacom, MTN, Standard Bank, DStv for various agencies such as TBWA/HuntsLascaris, Ogilvy, DDB and Cerebra.



“The seminar also made it obvious that the team representing the course offer a mature established resource that are informed and have their collective fingers on the pulse of developments in the professional art world.”